Geofencing - How It Works.
Geofencing is a technology that allows organizations to create virtual boundaries around physical locations, such as a store or office. These boundaries can then trigger actions or notifications when a mobile device enters or exits the designated area. One significant advantage of geofencing is its ability to generate targeted marketing and advertising by sending location-specific messages to customers when they are in proximity to a relevant location. Geofencing can also be used to gather information of those who enter the boundary area and then send target marketing at a later time and location.
Creating a Geofence
Defining the Boundary: Geofencing software allows users to draw a virtual boundary or "fence" around a specific area on a map. This can be done using various tools within a geofencing platform.
Setting Triggers: Once the boundary is defined, triggers or rules are set up within the geofencing system. These triggers determine what actions should be taken when a device enters or exits the specified area. Triggers can include actions like sending a notification, initiating a process, or collecting data.
Monitoring Location: Geofencing relies on the continuous monitoring of a device's location. This can be achieved using GPS in smartphones, Wi-Fi signals, or cellular data triangulation. When a device enters or exits the geofenced area, the system detects this change in location.
Triggering Actions: When a device crosses the virtual boundary, the predefined triggers are activated. For example, if the trigger is set to send a notification to a user's smartphone when they enter a store, the geofencing system will send that notification.
Executing Actions: Once triggered, the geofencing system executes the predefined actions. These actions can vary widely based on the application of geofencing. They might include sending targeted advertisements, alerting security personnel, tracking assets, or updating databases.
Utilizing Geofencing
Retail Marketing: A retail store may use geofencing to send targeted advertisements or promotions to customers' smartphones when they enter a specific radius around the store. These advertisements could include images of products, discounts, or special offers tailored to the customer's interests.
Real Estate: Real estate agents may use geofencing to alert potential homebuyers when they are near a property that matches their search criteria. This alert could include images of the property, details about its features, and contact information for scheduling a viewing.
Event Promotions: Event organizers can use geofencing to target attendees with images promoting upcoming events or activities within the event venue or nearby locations. These images could showcase performers, attractions, or special offers available during the event.
Tourism and Travel: Tourism agencies or travel apps may utilize geofencing to provide users with relevant information and images about nearby attractions, landmarks, or points of interest as they explore a new city or destination.
Property Management: Using data analytics and demographic information collected within the boundaries, the company can tailor their advertisements to appeal to their target audience, which may include young professionals, students, or families.
To better understand how geofencing works, its purpose, and whether it's suitable for your organization, please feel free to contact us. Contact@CLTPR.com